When I saw this, I didn’t know whether to laugh, admire the brilliance – or whip out a credit card and buy.
I guess I’ll give them full credit for trying to advance the image of craft beer by creating special highbrow glassware – if you’re going to try to make beer more like wine, why not imitate the vessels of consumption?
I am an unabashed fan of micro-breweries, and tend to shun mass-market swill. And the king of the micro-brew movement is Samuel Adams. I guess I shouldn’t say “king” and “Samuel Adams” together, actually…
For many years I have enjoyed and recommended Sam Adams – they are creative, high-quality, and their beers are almost universally great. Sam on draft is particularly wonderful. I recently picked up a new offering – a six-pack called “Longshot,” featuring 3 different beers crafted by homebrewers who entered a contest to create their own brews good enough to be packaged as a Sam Adams special offering. The guy in charge at the liquor store couldn’t say enough good things about the Ale – and he was right. I love dark, strong brews and this one had a rich caramel-y flavor. Longshot – a great way for Sam Adams to create further “engagement” with its audience!
